Google I/O, World Models, I/O Spaghetti (Stratechery Update
Trevor McFedries
@trevvyboi
Google I/O put AI everywhere, for better and for worse. Meanwhile, is DeepMind aligned with Google's business objectives?
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Google I/O put AI everywhere, for better and for worse. Meanwhile, is
DeepMind aligned with Google's business objectives?
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Google I/O, World Models, I/O Spaghetti
<https://stratechery.com/2026/google-i-o-world-models-i-o-spaghetti/?access_token=eyJhbGciOiJSUzI1NiIsImtpZCI6InN0cmF0ZWNoZXJ5LnBhc3Nwb3J0Lm9ubGluZSIsInR5cCI6IkpXVCJ9.eyJhdWQiOiJzdHJhdGVjaGVyeS5wYXNzcG9ydC5vbmxpbmUiLCJhenAiOiJIS0xjUzREd1Nod1AyWURLYmZQV00xIiwiZW50Ijp7InVyaSI6WyJodHRwczovL3N0cmF0ZWNoZXJ5LmNvbS8yMDI2L2dvb2dsZS1pLW8td29ybGQtbW9kZWxzLWktby1zcGFnaGV0dGkvIl19LCJleHAiOjE3ODE4NjMzNzgsImlhdCI6MTc3OTI3MTM3OCwiaXNzIjoiaHR0cHM6Ly9hcHAucGFzc3BvcnQub25saW5lL29hdXRoIiwic2NvcGUiOiJmZWVkOnJlYWQgYXJ0aWNsZTpyZWFkIGFzc2V0OnJlYWQgY2F0ZWdvcnk6cmVhZCBlbnRpdGxlbWVudHMiLCJzdWIiOiIzYjNkMTJhMS0zNjllLTQzOWItYmZjNi04NWI1ZGUzZjY0ZTMiLCJ1c2UiOiJhY2Nlc3MifQ.LrqY6CNprwNX2_4u6yG6tEp8ZNHIgXfQHNtkgAh2hhzEmg4AU4nlYCglv84NXZmvrb89eRwEuY-H9KW5JZB5D7YDr0FdfmY9na6g5Ph34wAprHRfYN3d-Vgi4YbD64XFrH25HdBplYODq7uvkFm1Ql-nXMlZm8fPeeXmy9P5Olvl-55n1xNrekxDXXV625pjvE9lImDsBgW_rAGIIw6E9rD0Yw1h_15iahK22xyNz0REVf5qlGrqUOGyYbFMyUIowV4WU18Q3Oplacj5eY8biRB3Vo3Igz1lbz4as7wbwTtykBHP5g8F1vGPwDrUw3Vbr2k-AMP1siR9-VA__fF8Nw>
Wednesday,
May 20, 2026
------------------------------
Good morning,
This coming Monday is Memorial Day; there will be no Update.
On to the Update:
Google I/O
From Bloomberg
<https://www.bloomberg.com/news/articles/2026-05-19/google-revamps-youtube-docs-with-artificial-intelligence-tools>
:
Alphabet Inc.âs Google is redesigning its iconic search box and adding new
artificial intelligence coding tools, the latest steps in the companyâs
multibillion-dollar campaign to expand influence in the age of AI. Google
overhauled the search box to better handle the longer, more complicated
queries people bring to chatbots. The firm is also planning to update the
search engine with agents that can help people track topics of interest,
make reservations and monitor their health, among other things. Some
features will initially be limited to paying subscribers.
From the Wall Street Journal
<https://www.wsj.com/tech/ai/google-unveils-new-gemini-ai-agent-for-personal-tasks-b8093197>
:
Google is supercharging its Gemini artificial-intelligence model to become
more competitive in the era of agentic AI. The company has started rolling
out what it calls Gemini Spark, a personal agent it says is capable of
navigating a userâs digital life and acting on his or her behalf. The agent
will work across many of Googleâs products and run on the companyâs cloud
infrastructureâ¦Google also announced the rollout of Gemini Omni, a tool to
create videos from various inputs including text, audio and imagesâ¦Google
on Tuesday introduced Gemini 3.5 Flash, a model it says is well suited for
coding and agentic work and runs four times faster than other frontier
models. Gemini 3.5 Pro, a stronger but slower model, will roll out in the
coming weeks.
This yearâs Google I/O was so sprawling that I decided to use both of my
usual sources for these Updates, because they helpfully made my point by
choosing entirely different things to focus on! Indeed, if you wanted a
positive spin on Googleâs plethora of announcements, itâs that the company
is clearly fully committed to putting AI into anything and everything; if
you want to put a negative spin, well, itâs the exact same thing. One of
the enduring critiques of Google is that the company is unfocused and
unmanageable, which, to the extent this keynote was a manifestation of the
company it represents, the shoe fits.
World Models
The most curious aspect was the role of Google DeepMind CEO Demis Hassabis;
Google CEO Sundar Pichai posted this tweet on Monday hyping up the event:
[image: X Post] <https://x.com/i/web/status/2056524502746747048>
Hassabis is one of the giants of AI, so featuring him in the promotional
tweet makes sense; Hassabis didnât, however, feature for very much of the
keynote. The first time he was on stage was to talk about Gemini Omni, a
world model whose manifestation â Gemini Omni Flash â is focused on video
editing and generation.
[image: VideoPress Video Player] <https://videopress.com/embed/C9CLTDeW>
Over the past year, AI capabilities have leaped forwards. We now have
agents that can plan and act on our behalf, and artificial general
intelligence is just a few years away. Today, Iâm excited to share the
progress weâve made towards building AGI. Last year, I outlined our vision
of extending Geminiâs incredible multimodal capabilities to become a world
model: AI that can understand and simulate the world. This is a crucial
aspect of achieving AGI and will be important for everything from building
AI assistants to training robots. Now weâre taking the next big step.
Iâm excited to announce Gemini Omni, our new model that can create anything
from any input. It combines Geminiâs intelligence with the best of our
generative media models for a new level of world understanding,
multimodality, and editing. Models like Veo, Nano Banana, and Genie are
able to create extremely realistic videos, images, and interactive
simulations. Although not perfect, they already demonstrate some impressive
notions of intuitive physics.
With Omni, weâve now made even more progress. Itâs a step change in
simulating things like kinetic energy and gravity. Previous systems would
have found these concepts difficult. Geminiâs world knowledge and reasoning
really shine in Omni. It can translate complex ideas into highly accurate
videosâ¦Weâre starting with video, but over time, Omni will be able to
generate any output from any input. This was always our goal with Gemini,
and why we built it to be multimodal from the very start. It was a harder
path, but the foundation is now paying off.
Hassabis has been making this argument about the importance of world models
for a long time; for example, this is a post on X
<https://x.com/demishassabis/status/1926085891715412175> after the release
of Veo 3 last year:
[image: X Post] <https://x.com/i/web/status/1926085891715412175>
He laid out the case for world models most explicitly last December on
the Google
DeepMind podcast <https://www.youtube.com/watch?v=PqVbypvxDto>:
[image: VideoPress Video Player] <https://videopress.com/embed/5p0EHmJu>
*Tell me why you care about simulation. What can a world model do that a
language model canât?*
*DH:* Itâs probably my longest-standing passion is world models and
simulations, in addition to AI, and of course itâs all coming together in
our most recent work, like Genie. And I think language models are able to
understand a lot about the world â I think, actually, more than we
expected, more than I expected â because language is actually probably
richer than we thought. It contains more about the world than even
linguists maybe imagined. And thatâs proven now with these new systems.
But thereâs still a lot about the spatial dynamics of the world â spatial
awareness and the physical context weâre in and how that works mechanically
â that is hard to describe in words and isnât generally described in
corpuses of words. And a lot of this is allied to learning from experience,
online experience. Thereâs a lot of things which you canât really describe
something. You have to just experience it. Maybe the senses and so on are
very hard to put into words, whether thatâs motor angles and smell and
these kind of senses. Itâs very difficult to describe that in any kind of
language.
So I think thereâs a whole set of things around that. And I think if we
want robotics to work or a universal assistant that maybe comes along with
you in your daily life, maybe on glasses or on your phone and helps you in
your everyday life, not just on your computer, youâre going to need this
kind of world understanding, and world models are at the core of that. So
what we mean by world model is this sort of model that understands the
causative and effect of the mechanics of the world â intuitive physics, but
how things move, how things behave.
Now, weâre seeing a lot of that in our video models, actually. And one way
to show, how do you test you have that kind of understanding? Well, can you
generate realistic worlds? Because if you can generate it, then, in a
sense, you must have understood â the system must have encapsulated a lot
of the mechanics of the world. So thatâs why Genie and Veo and these
models, our video models and our interactive world models, are really
impressive, but also important steps towards showing we have generalized
world models. And then hopefully, at some point, we can apply it to
robotics and universal assistants. And then, of course, one of my favorite
things Iâm definitely going to have to do at some point is reapplying it
back to games and game simulations and create the ultimate games, which, of
course, was maybe always my subconscious plan.
I am very sympathetic to this point. The way I think about it is in the
context of Chinese models, which are by-and-large distillations of frontier
lab models; that, however, means they are much more jagged in their
performance, with steep valleys of low understanding just off the edge of
that alleged âonly six months behindâ performance. Frontier models
themselves, however, are also distillations, this time of human thought.
What is exposed on the Internet is simply the final output of internal
chains of thought that every human engages in; because that is not in the
models they too are jagged with surprising drop-offs next to performance
that rivals or exceeds the smartest humans on earth.
The question, then, is what fills that generalizability gap. Anthropic has
been focused on coding not just because it is a huge business opportunity,
but under the belief that creating an AI that can recursively self-improve
is the key to solving this hole; to that end the company recruited Andrej
Karpathy
<https://www.axios.com/2026/05/19/anthropic-openai-karpathy-andrej-claude>
to create a team focused on exactly this. Hassabis, and by extension
DeepMind, on the other hand, believe the problem is data about the real
world, and that the best way to get that data is through realistic
simulations. What falls out of that are models with multimodality â in
contrast to Claude, which outputs text only â and, it must be said, not
nearly as impressive coding capabilities.
This gets at the point of this entire digression: I think itâs possible
that the reason Google is widely considered to be behind both Anthropic and
OpenAI in terms of coding, particularly long-running agentic workflows that
depend just as much on the harness as the model itself, simply comes down
to their research team having other priorities. Thatâs why the coding parts
of this keynote fell on the Antigravity team, not DeepMind, and why
Hassabis was barely on stage.
Still, he did have the closing, and itâs clear he thinks DeepMindâs
approach is working, at least in terms of AGI:
[image: VideoPress Video Player] <https://videopress.com/embed/N1hICMxJ>
Googleâs cutting-edge research and products will help unlock AGIâs
incredible potential for the benefit of the entire world. When we look back
at this time, I think we will realize that we were standing in the
foothills of the singularity. It will be a profound moment for humanity.
This technology will be a force multiplier for human ingenuity and usher in
a new golden age of scientific discovery and progress, improving the lives
of everyone, everywhere.
This â particularly given that it came on the heels of explaining how
Google was working to end all diseases â is certainly inspiring; it also
has nothing to do with coding or video generation or Search. Thatâs fine,
as far as it goes; I just suspect that if the companyâs AI leader doesnât
care about such prosaic matters, such prosaic matters may not, in the long
run, go that far. And, if Hassabis is right and Google gets to AGI first,
it may not matter.
I/O Spaghetti
What was clear from the rest of the keynote is that every part of the
company has a mandate to incorporate AI, and itâs not clear how much of it
was coordinated and, relatedly, how much of it will be coherent to end
users. To just take the features from Pichaiâs blog post
<https://blog.google/innovation-and-ai/sundar-pichai-io-2026/>:
- There is a new âAsk YouTubeâ feature that finds specific moments in
relevant videos
- Voice-powered Docs (this was a very underwhelming demo that, more than
anything else in this list, suggested that this keynote was a real âship
the org chartâ event)
- The aforementioned Omni Flash, which will be available in the Gemini
app, Google Flow, and YouTube Shorts
- OpenAI is joining Googleâs SynthID fingerprinting scheme for
AI-generated content
- Gemini 3.5 Flash, which was hyped as being faster and better than
other models; early online reaction is pretty negative, however,
particularly in terms of token usage, which makes the cost-per-task
actually higher
- Antigravity 2.0, shifting the companyâs AI IDE to be more of an agent
manager
- Gemini Spark, a personal AI agent in the Gemini app (and coming to
Android and Chrome)
- More search evolutions, including adding an âAI Modeâ button to the
search box (âIâm Feeling Luckyâ wins in the end!), another set of agentic
experiences, just-in-time UI, and apparently the ability to build apps
within search itself. Note that the AI Mode is still an explicit
invocation; the default remains the search experience as it exists today.
- Daily Briefs in Gemini
- New agents in Google Flow for editing
- Google Pics, a new AI image creation and editing tool, that is not to
be confused with Google Photos
- A glasses partnership with Samsung, Warby Parker, and Gentle Monster
to compete with Meta
- Gemini for Science
Forgive the thoroughness, but I think I made my point. There is a *lot* of
AI spaghetti getting thrown against the wall in terms of products; weâll
see how much of it sticks. For my part, Iâm trying to remember that Googleâs
lack of focus is precisely why it endures
<https://stratechery.com/2025/the-youtube-tip-of-the-google-spear/?access_token=eyJhbGciOiJSUzI1NiIsImtpZCI6InN0cmF0ZWNoZXJ5LnBhc3Nwb3J0Lm9ubGluZSIsInR5cCI6IkpXVCJ9.eyJhdWQiOiJzdHJhdGVjaGVyeS5wYXNzcG9ydC5vbmxpbmUiLCJhenAiOiJIS0xjUzREd1Nod1AyWURLYmZQV00xIiwiZW50Ijp7InVyaSI6WyJodHRwczovL3N0cmF0ZWNoZXJ5LmNvbS8yMDI1L3RoZS15b3V0dWJlLXRpcC1vZi10aGUtZ29vZ2xlLXNwZWFyLyJdfSwiZXhwIjoxNzgxODYzMzc4LCJpYXQiOjE3NzkyNzEzNzgsImlzcyI6Imh0dHBzOi8vYXBwLnBhc3Nwb3J0Lm9ubGluZS9vYXV0aCIsInNjb3BlIjoiZmVlZDpyZWFkIGFydGljbGU6cmVhZCBhc3NldDpyZWFkIGNhdGVnb3J5OnJlYWQgZW50aXRsZW1lbnRzIiwic3ViIjoiM2IzZDEyYTEtMzY5ZS00MzliLWJmYzYtODViNWRlM2Y2NGUzIiwidXNlIjoiYWNjZXNzIn0.LVy0iqUpmz7atCLIjsY2TEFChNgncVhFv4r9CnhBU4y6EdBR6tYMgqpXjPdQbY7PZUQRyl8FbB0PtyhxelZMltwGt1_04JgfH6tJ2KYDqHZsHKxiObwnVLaaDufZat5p3P-Vznmo-n6obz3u1jJMB86eXy-VGR3y4puly4BPBQVl_bKH7yh7qHBcwAbCdhZOhRxU9NkRn945TQhnCvQ7CR7mnjeONvNmNIWXpAPUSAUU6WOqIvmtN-r64DhRzmJTpHcdjEQ-NcPR2pPm19UYskEUUs-9-8bBFLw1eEYsU4OJL031g8puDnwpIJMjX0gVNIyOaeodg0RVKyw3YdGZag>.
I wrote in Paradigm Shifts and the Winnerâs Curse
<https://stratechery.com/2025/paradigm-shifts-and-the-winners-curse/?access_token=eyJhbGciOiJSUzI1NiIsImtpZCI6InN0cmF0ZWNoZXJ5LnBhc3Nwb3J0Lm9ubGluZSIsInR5cCI6IkpXVCJ9.eyJhdWQiOiJzdHJhdGVjaGVyeS5wYXNzcG9ydC5vbmxpbmUiLCJhenAiOiJIS0xjUzREd1Nod1AyWURLYmZQV00xIiwiZW50Ijp7InVyaSI6WyJodHRwczovL3N0cmF0ZWNoZXJ5LmNvbS8yMDI1L3BhcmFkaWdtLXNoaWZ0cy1hbmQtdGhlLXdpbm5lcnMtY3Vyc2UvIl19LCJleHAiOjE3ODE4NjMzNzgsImlhdCI6MTc3OTI3MTM3OCwiaXNzIjoiaHR0cHM6Ly9hcHAucGFzc3BvcnQub25saW5lL29hdXRoIiwic2NvcGUiOiJmZWVkOnJlYWQgYXJ0aWNsZTpyZWFkIGFzc2V0OnJlYWQgY2F0ZWdvcnk6cmVhZCBlbnRpdGxlbWVudHMiLCJzdWIiOiIzYjNkMTJhMS0zNjllLTQzOWItYmZjNi04NWI1ZGUzZjY0ZTMiLCJ1c2UiOiJhY2Nlc3MifQ.Ge7OueUQtC4xDtnVJ0cLFjg2BVnllKF75wVlap-jykecJ8rOPh6h7hB_H4kk8TumvQtvEV_GikoLVCqiPwF_99LkOgULIezF7stICqwqnRHd_q5TlpEe9zgXiRSdPe9g9J5CibwUNhmBDlPuUlCp6QqlwJMjhQGkBRD7spKeaGc5kDlPCBoTbISdg9iIlEvo7Gt3NsJmnBfzVsLac2PotB7j5GxwCVuPgleyiLoF41aBOG5RSDdRKbyqddbzkwelk5gxGWTNBMQwUKOsO-g7ldUAEDiN17YecqgnOIe1ZlFp5dl7pdQS790cySwJBLY4XV-SHtZripcZ43612RiQHg>
:
And, by the same token, Iâm much more appreciative of Googleâs amorphous
nature and seeming lack of strategy. That makes them hard to analyze â
again, Iâve been honest for years about the challenges I find in
understanding Mountain View â but the company successfully navigated one
paradigm shift, and is doing much better than I originally expected with
this one. Larry Page and Sergey Brin famously werenât particularly
interested in business or in running a company; they just wanted to do cool
things with computers in a college-like environment like they had at
Stanford. That the company, nearly thirty years later, is still doing cool
things with computers in a college-like environment may be maddening to
analysts like me who want clarity and efficiency; it also may be the key to
not just surviving but winning across multiple paradigms.
Yesterdayâs keynote was a lot of cool things being done with computers, and
it was a bit maddening. But hey, Google being Google has worked out pretty
well.
------------------------------
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